A Simple Guide To Choosing A Domain name

There has been much debate on which factors are the most important when determining what domain name to purchase. Choosing a domain name should be deeply tied to your business plan and the vision of the company. A domain be can be chosen for its advantages in search engine placement, a company's brand, or as a description of a general term. Before getting a domain, one must consider domain name size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.com, but the domain.net is taken and developed, creating a brand for domain.com would be very dangerous and might end up being confused for its .net counterpart.

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Let's talk about them in detail.

Search Engine Placement Domains

The purpose of these domains is to rank high in the search engines because the actual domain name contains the keywords being searched for. Search engines are very rarely brandable and are mostly used exclusively as side internet practice to redirect traffic to the main site. A company that sells red widgets will benefit from acquiring red-widgets.com and redwidgets.com because it's natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for 'red widgets. A very popular tool used to find what is being searched for on the internet is Google trends.

Brand Domains

When coming from the offline business into the online, the obvious domain is the offline brand name .com/or .country extension e.g .ng. Country extensions are used in countries where there is more popular in their country extension than on the .com. In the case that no previous brand existed before moving online, one must be very creative in the approach of a brandable name. At this point, there are millions of domain names registered, and many times, one finds that the desired domain name is taken. There is a consensus among most internet domain experts that the shorter the domain, the better. A domain that is about five letters long is highly desirable for a brand. However, the domain must sound right as well. xxypyt.com would be undesirable because it can not be easily said or remembered by the general public.

General Terms Domains

At the height of the internet bubble, internet general domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com, refuse to purchase weddings.com because they were conscious that they needed to focus on brand. Although this strategy worked for theknot.com, generic words have a value of their own that cannot be ignored. Like search engine placement domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic words are still very much desired and their value continues to rise. What should be learned about the dot com bubble

is that generic domains are not everything in a dot com business, rather they are a valuable(yet, not essential) component in an array of variables that, make an internet business a success.